The sustainability movement is about adjusting our current habits with the effect on and needs of future generations. With the rise of social media, more people have become aware and therefore rightfully concerned with the environment's ability to withstand the high demands of consumerism. In this article, we’ll go through the many positive effects of the sustainability movement on consumer habits.
Consumers Want To Support Sustainable Brands With Good Values
In today’s climate, consumers care about which companies they choose to support. Research shows that consumers, in particular the younger generation, are concerned with a brand's values as much as the products they sell. Now, a great product won’t mean much if a company doesn’t have sustainable practices and support the fight against climate change. Not only does this affect consumer habits, but it affects industries on a wider scale because companies are realizing that if they want to attract and maintain loyal customers, they have to adopt the right practices.
Digital Consumers Have More Access To Sustainable Products
The global movement towards sustainability has changed consumer habits, but the digital marketplace plays a part as well. Now that consumers can shop online and have items shipped from anywhere in the world, they have more options. This means they have the choice to support sustainable brands and buy more environmentally friendly products.
Conscious Consumers Are Well-Versed In The Products They Buy
As single-use plastics are by far the most environmentally damaging products sold currently, there’s been a swift move towards more sustainable materials. Reusable coconut bowls made from the shells of coconuts, metal straws, and machines like the soda stream all help to mitigate the use of non-degradable plastics. Even better, consumers are leaving behind the notion that just because something is sustainable it means it’s expensive, as brands have begun offering products at more accessible price points.
18-34-year-olds are more concerned with the ethics of their consumerism than any other generation before. Not only regarding the companies they support but in the way they live their lives. Many in this demographic have cut down on meat and animal products, and have found ways to find and buy sustainable products and ideas. As we move towards global sustainability, innovations in food waste prevention from companies like Imperfect Produce and recycled and reused products like coconut bowls from Bowlsby CoCo are coming into popularity. Consumers now want to live environmentally ethical lives and see that by purchasing eco-friendly products, they are supporting a sustainable world and bettering their own health.
Now more than ever we must continue the sustainability movement to fight global warming, avoiding any more harm to our oceans. Environmental quality means that if we want to keep our communities safe, with clean air and natural resources we have to make sustainable choices in our consumerism. Luckily, there are companies who are trying to produce products that are not only eco-friendly but are well made and safe for long-term use. And it doesn't hurt that many of these products are beautiful to boot!